Similar to the way music producers work with artists, Alderson collaborates with leaders to find and express their “sound” – their authentic voice and communication style. Working directly with individuals, Alderson focuses on the resonance and coherence of their own and their organizations’ unfolding public stories in pursuit of strategic goals.
Alderson believes that the most persuasive communication is rooted in meaning. It should have a clear rationale that draws a connection between the issue of the moment and a genuine purpose, elevating the discussion for both the leader and the audience.
Rhoades Alderson leans on the experience of his diversified career in communications to offer clients sound judgment and clear thinking. He lends insight from nearly 20 years of campaigns, crises, speeches, launches, strategies, op-eds, scripts, press releases and media trainings. He serves as a consultant to clients in media, philanthropy, diplomacy, advocacy, and education, and has previously served as the senior communications officer and spokesperson for The Huffington Post, and as communications director for the City of Providence, Rhode Island, in addition to other roles in public relations firms and politics.